Causal recipes for customer loyalty to travel agencies : differences between online and offline customers
Year of publication: |
November 2016
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Authors: | Silva, Graça Miranda ; Gonc̦alves, Helena Martins |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 11, p. 5512-5518
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Subject: | Customer loyalty | Travel agencies | FsQCA | Online shopping | Offline shopping | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Reisevermittler | Travel agency | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Kundenbindung | Customer retention |
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