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The Malleable Self: The Role o...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Dimensions of brand personality
Aaker, Jennifer
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2009
Persistent link: https://www.econbiz.de/10003784566
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Dimensionen der Markenpersönlichkeit
Aaker, Jennifer
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 165-176)
.
2005
Persistent link: https://www.econbiz.de/10003100369
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Dimensionen der Markenpersönlichkeit
Aaker, Jennifer
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 91-102)
.
2001
Persistent link: https://www.econbiz.de/10002989182
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4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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5
"The time vs. money effect" : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10003880194
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6
Why do people give? : the role of identity in giving
Aaker, Jennifer
;
Akutsu, Satoshi
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 267-270
Persistent link: https://www.econbiz.de/10003883871
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7
Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
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8
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
9
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
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10
Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
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