Khan, Nasreen; Sarwar, Abdullah; Tan, Booi Chen - In: Journal of Islamic Marketing 12 (2020) 8, pp. 1461-1476
Purpose: Halal cosmetic products are considered as innovation and revolution in the cosmetic industry as they offer high-quality products that follow the halal compliance and meet the strict scientific guidelines. However, halal cosmetic brands are still facing challenges in their positioning...