During the period 2004-2012, the credit institutions in Romania which activated in a highly competitive environment needed to adapt themselves to the new environment characterized by austerity and uncertainty – associated with the persistence of the effects of the international financial and...

Most of the studies that have examined management accounting practices have done so irrespective of the nature and characteristics of organizations. Little is known about the impact of the difference in the nature of organization on management accounting practices. Hence, this study investigates...

The management of retail banks’ relations is closely linked with the search for an effective loyalty of customers, employees, suppliers, in order to increase the profitability of bank. Recent surveys outlined a scenario which, while confirming the increasing customer confidence towards bank,...

The Small and Medium Enterprises (SMEs) represent an important target market for commercial Banks. In this respect, finding the best methods for designing and implementing the optimal marketing strategies (for this target) are a continuous concern for the marketing specialists and researchers...

Scope of the study: The study would try to throw some insights into the existing services provided by the banks and the gap between the customer expectations, perceptions and the actual state of performance. The results of the study would be able to recognize the lacunae in the system and thus...

In recent years, organizations are obliged to render more services in addition to their offers. The quality of service has become an aspect of customer satisfaction. It has been proven by some researchers that service quality is related to customer satisfaction. Others used service quality...

In today's fast-paced society, waiting is not something most people tolerate well. As people work for longer hours, individuals have less leisure and families have fewer hours together, the pressure on people's time is greater than ever. In this environment, customers are looking for efficient,...

In this paper we intend to bring to readers' attention the need for financial education and best practices in the financial sector, their forms of expression and final implications on consumers’ satisfaction of financial products and services with a special focus on the Romanian space. In...

This paper aims to highlight best practice in relationship marketing because of adjusted companies’ strategies in a turbulent, unstable, and dynamic economic environment. By best practice, we understand specific marketing tools and strategies built upon real needs and heterogeneous consumer...