This paper builds on Sirgy’s theory of materialism by integrating exposure to materialistic advertising and social infuence into a more comprehensive model. The data collected in Bosnia-Herzegovina showed that exposure to materialistic advertising and social infuence contributes to...

Open channels are the dominant off-farm systems employed to supply irrigation water in both developed and developing countries. However, a majority of these systems are often criticised for their low conveyance efficiencies. Under the water scarce environment, improving the conveyance efficiency...

Purpose This study aims to explore the opportunity offered through mobile learning (m-learning) to tourism education in the developing country context. To achieve this aim, the antecedent impact of self-efficacy and the moderator role of innovativeness on the attitude and intention to adopt...