Purpose ? This paper compares the experiential consumption values that motivate consumer choice to purchase online for both male and female purchasers and non-purchasers. Design/methodology/approach ? Using the theory of consumption value the study examines gendered perceptions of the...

Purpose – The purpose of this paper is to discuss emotions within a highly emotive organizational setting through the use of crystallization. The authors contend that the expression of a researcher's positionality as a presence within their research is crucial in contexts where conventional...