Purpose – Drawing on family-business and business model (BM) literature the purpose of this paper is to explore whether a relationship exists between the family involvement in the management (i.e. closed or mixed management) and BM choice. Design/methodology/approach – A multiple case study...

Purpose: This paper aims to investigate the brand identity drivers used online by wineries and to assess cluster identity from the analysis of firms’ specific branding strategies. Design/methodology/approach: Chianti, Chianti Classico and Brunello di Montalcino wine clusters (located in...