Firm moral judgment deems dishonest acts as categorically wrong, and considers any self-serving justification for them as further dishonesty. People, however, commonly use self-serving justifications in order to feel honest even as they behave dishonestly, indicating reduced moral firmness. We...

Health-care experts believe that increases in portion sizes served by food vendors contribute to the obesity epidemic. This paper shows that food vendors can profit handsomely by using supersizing strategies where regular portion sizes are priced sufficiently high to discourage price-conscious...