The current marketing trends and the well-known smart communication devices (smartphone, tablet, laptop, etc.) used on a daily basis by more and more people worldwide and by most of the travel industry customers, are here to stay in the travel and hotel industries and far from becoming obsolete....

The present paper aims to present and discuss some of the results obtained through a research study carried out in Cluj-Napoca between May 7th and June 18th 2006. We have investigated the manner how the foreign visitors of our city perceive Transylvania as an international tourism destination....

The main objective of the present research is to formulate a set of pertinent recommendations regarding the efficient adjustment of the principles and instruments of strategic management to the particularities of the SMEs. Thus, the authors intend to clarify the aspects referring to matters such...

The present paper aims to present and discuss some of the results obtained through a research study carried out in Cluj-Napoca between May 7th and June 18th 2006. We have investigated the manner how the foreign visitors of our city perceive Transylvania as an international tourism destination....

The number of Romanian hotels and other types of accommodation establishments has increased steadily over the past 10 years. However, the number of tourists, either domestic or foreign, has not increased at the same pace. Romania’s position in available rankings, regarding the number of...

The present paper aims to analyze the situation of Romania’s tourism activity, beginning with 1990, when our country began its transition from a centralized economy towards a market economy. The main purpose of this analysis is generated by the fact that our country enjoys a great development...

The present paper dealt with the manner how cultural tourism is perceived and how it can develop under the conditions of the economic crisis situation. A primary stage of a research has been carried out – respectively, 196 questionnaires have been tested on a randomly selected population of...

This paper focuses on two different topics that apparently do not seem to be linked: city branding and the perception of public administration services. The authors intend to briefly sketch the framework of the manner how public administration institutions can get involved in researching how...

An indicator for a nation’s and its people’s wealth is provided by the dimensions of its middle-class. As SMEs constitute the spinal bone of the modern economic system, this paper’s purpose is to present the development of the Romanian SMEs throughout the 20th Century: from the flourishing...

The present paper aims to present and discuss the development of Romania’s and Transylvania’s tourism activity beginning with 1990. The paper mainly focuses on determining the number of foreign visitors who are interested in Transylvania as a tourist destination. This analysis is part of a...