personalization of the avatar and, in order to contribute to a better understanding of how gender identities are being performed … netnographic research. The data collection methods included participant observation and auto-netnography. The researchers would … like to propose that to examine how gender is represented in games that enable the creation of the avatar allows to deepen …

framework to twenty pioneering firms that operated within Second Life in 2007, from an avatar?s perspective. The study … flow. As a single-avatar study, the paper has limited generalizability, however studies with a wider scope will enable …