relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …

conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …

revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of … personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus …, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on …

project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …

in the manufacturing sector, in terms of the planning and evaluation tools employed in marketing-controlling. An overview … is given, of the set of marketing tools applied by enterprises providing services as well as their characteristics and … and the set of marketing tools used will be described based on the relevant literature.In order to demonstrate the …

In public services, the political component of the marketing environment has a major importance, as all decisions … have a unitary goal and integrate harmoniously within a single process. A tool from the management-marketing literature … strategic marketing planning.This paper presents, firstly, requirements and particularities of this process in the public sector …