Association rule mining is applied to large databases to identify product associations. In the resulting large number of rules, interestingness is difficult to determine. Researchers have defined various measures of 'interestingness' such as support, confidence, lift and gain. Support is the...

This paper aims to identify regional properties of product categories and consumer perception and preferences of relevant grocery retailing product categories, in the Greek Island of Crete and the three cities. The dataset for this research consists of a sample of 2,000 consumers, distributed in...

Results on cross category effects obtained by explanatory market basket analyses may be biased as studies typically investigate only a small fraction of the retail assortment (Chib et al. in Advances in econometrics, vol 16. Econometric models in marketing. JAI, Amsterdam, pp 57–92, <CitationRef CitationID="CR11">2002</CitationRef>). We...</citationref>

Data Mining is used to describe the totality of techniques which aim to find the unexplored patterns in a set of data. The purpose of data mining is to create models of decision-making devoted to estimations of future behavior based on analysis of past activities. In this study the shopping data...

We introduce the conditional restricted Boltzmann machine as method to analyze brand-level market basket data of individual households. The conditional restricted Boltzmann machine includes marketing variables and household attributes as independent variables. To our knowledge this is the first...

Modern statistical data analysis is predominantly model-driven, seeking to decompose an observed data distribution in terms of major underlying descriptive features modified by some stochastic variation. A large part of data mining is also concerned with this exercise. However, another...

Our research examines the hypothesis that products chosen on a shopping trip to a supermarket indicate the preference interdependencies of consumers between different products or brands. The bundle chosen on the trip can be regarded as an indicator of a global utility function. This function...