An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue
David Solnet, Yasemin Boztug, Sara Dolnicar
| Year of publication: |
July 2016
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|---|---|
| Authors: | Solnet, David ; Boztuğ, Yasemin ; Dolnicar, Sara |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 56.2016, p. 119-125
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| Subject: | Market basket analysis | Revenue management | Data mining | Purchase patterns | Konsumentenverhalten | Consumer behaviour | Data Mining | Revenue-Management | Marktforschung | Market research | Hotellerie | Hotel industry | Goldbergbau | Gold mining | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2016.04.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011521743