This paper presents the results of a marketing experiment done on the Romanian software market. The main purpose of this research is to determine how the marketing campaigns of software manufacturers can influence the decisions of software retailers. Through this marketing experimental research...

This paper presents the factors that influence the online marketing strategies of software vendors from Brasov County. An analysis of the software retailers’ attitudes from Brasov regarding online marketing and advertising was made. A survey among vendors from Brasov was undertaken and the...

This paper presents an analysis and a comparison of the software traders' attitude from Bras,ov and Cambridge cities regarding the online promotion and marketing strategies used on the software market. Two surveys among traders in Cambridge and Bras,ov were performed and the results of the...

This paper presents an analysis and a comparison of the software traders' attitude from Bras,ov and Cambridge cities regarding the online promotion and marketing strategies used on the software market. Two surveys among traders in Cambridge and Bras,ov were performed and the results of the...

Destinations can be considered a predominantly experiential tourism product in the context of sensory marketing, which would be the best instrument for creating, communicating and delivering the experiential values of the tourism product, and for developing the sensory brand of a destination....

The market of heating systems changed considerably in 12 years. Due to their high losses, poor quality, and high prices, the district heating systems were replaced by micro thermal plants that seemed more cost efficient at that time. As the market changed the interest for affordable modern...

This article presents the findings of a research conducted with small and medium accommodation managers in Brasov, Romania, with the purpose of investigating their environmental responsibility and attitudes towards environmental management. Based on a qualitative exploration of their perceptions...

Food safety represents a current topic, with significant implications and diverse approaches within the specialized literature. In the context of globalization and integration of agricultural markets, the necessity of guaranteeing food safety is imperative for the functionality of contemporary...

This paper approaches the transition process to the bioeconomy from consumers' perspective and their attitudes to decision-making process regarding the use of renewable energy systems in households. The article contributes to the literature by introducing a new challenge: identifying and...

This article aims to quantify the degree in which Romanian students’ rights and interests are protected. The authors have conducted a comparative analysis of a descriptive type of five representative university centres in Romania, followed by a quantitative research among students within these...