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Marketing et crise : entre des réponses de fond et le marketing de la crise

Pras, Bernard - In: Revue française de gestion : hommes et techniques 35 (2009) 193, pp. 43-50

Persistent link: https://www.econbiz.de/10003850620

Consumer behavior models and their use by firmd

Pras, Bernard - In: Der Markt : international journal of marketing 22 (1983) 3, pp. 104-118

Persistent link: https://www.econbiz.de/10002666897

Essai dʹanalyse du comportement des responsables des grandes entreprises envers le risque

Pras, Bernard - In: Economies et sociétés / SG : cahiers de l'ISMEA 15 (1981) 10/12, pp. 1421-1441

Persistent link: https://www.econbiz.de/10002666906

Explaining consumer decision making through evaluation process models

Pras, Bernard - In: Marketing : neue Ergebnisse aus Forschung und Praxis, (pp. 145-161). 1978

Persistent link: https://www.econbiz.de/10002666918

Risque du dirigeant et diversification multinationale

Pras, Bernard - In: Revue d'économie industrielle 6 (1978), pp. 87-119

Persistent link: https://www.econbiz.de/10002666935

Fondements et évolution de Recherche et Applications en Marketing : une aventure partagée

Pras, Bernard - In: Recherche et applications en marketing : RAM 36 (2021) 2, pp. 81-95

Persistent link: https://www.econbiz.de/10012493379

Consumer behavior models and their use by firmd

Pras, Bernard - In: Der Markt : international journal of marketing 22 (1983) 3, pp. 104-118

Persistent link: https://www.econbiz.de/10009853295

“It’s good.” “says who?” : the mediating role of professional legitimacy on the relationship between film-extension performance and changes in directors’ human brand identity...

Pluntz, Camille; Pras, Bernard - In: Journal of Product & Brand Management 29 (2020) 6, pp. 745-765

Purpose: Building strong human brands inscribed in social and symbolic recognition is a strategic issue for branded individuals. In the context of film director human brands, this study aims to examine the respective influences of the economic and critical performance of films, on the one hand,...

Persistent link: https://www.econbiz.de/10012278849

Determinants of market success for commercial movies

Choffray, Jean-Marie; Pras, Bernard - In: Der Markt : international journal of marketing 19 (1980) 1, pp. 3-13

Persistent link: https://www.econbiz.de/10001996035

Product acceptance by middlemen in export channels

Angelmar, Reinhard; Pras, Bernard - In: Journal of business research : JBR 12 (1984) 2, pp. 227-240

Persistent link: https://www.econbiz.de/10003470932