Purpose – The purpose of this paper is to explore the factors determining which communication mediums influence a given consumer deciding to purchase a specific product. Design/methodology/approach – Using a consumer survey and a multivariate probit (MVP) model, the authors explore consumer...

Purpose: The purpose of this paper is to analyze the relationship between new product diffusion and consumer internet search patterns using big data and to investigate whether such data can be used in forecasting new product diffusion. Design/methodology/approach: This research proposes a new...

In order to respond to the challenge of climate change, similar to other countries, Korea has announced various policies to vitalize the development and uptake of renewable energy. The Renewable Portfolio Standard (RPS) is the most striking example of a policy in this area. This study employs a...