Similar Search Results

Communicating a key benefit claim creatively and effectively through five conveyor properties

Althuizen, Niek - In: Psychology & marketing 34 (2017) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10011637190

Brand activism : does courting controversy help or hurt a brand?

Mukherjee, Sourjo; Althuizen, Niek - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 772-788

Persistent link: https://www.econbiz.de/10012494715

Crowdsourcing ideas using product prototypes : the joint effect of prototype enhancement and the product design goal on idea novelty

Althuizen, Niek; Chen, Bo - In: Management science : journal of the Institute for … 68 (2022) 4, pp. 3008-3025

Persistent link: https://www.econbiz.de/10013368363

Help that is not recognized: Harmful neglect of decision support systems

Althuizen, Niek; Reichel, Astrid; Wierenga, Berend - In: Decision support systems : DSS ; the international journal 54 (2012) 1, pp. 719-729

Persistent link: https://www.econbiz.de/10010042147

The relative performance of different methods for selecting creative marketing personnel

Althuizen, Niek - In: Marketing letters : a journal of research in marketing 23 (2012) 4, pp. 973-985

Persistent link: https://www.econbiz.de/10009684828

The relative performance of different methods for selecting creative marketing personnel

Althuizen, Niek - In: Marketing Letters 23 (2012) 4, pp. 973-985

Despite an increasing need for creativity in all corners of business, the spotlight of most recruitment and selection procedures has not shifted accordingly. Measures of creative ability that are to be used in practice should preferably be brief and operationally valid in the small and...

Persistent link: https://www.econbiz.de/10010867883