Cases, Anne-Sophie; Fournier, Christophe; Dubois, … - In: Journal of Business Research 63 (2010) 9-10, pp. 993-999
Email campaign effectiveness is a real challenge for the web industry. According to the literature, privacy concerns, trust and attitude toward a company web site influence consumers' intentions to return to a web site (Chelappa and Pavlou, 2002; Belanger et al., 2002; Eastlick et al., 2006). The...