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An exhibitors perspective : factors affecting selection of industrial trade shows in India and the importance of spot sales
Nayak, Jogendra Kumar
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10012196276
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2
The determinants and impact of outsourcing on small and medium enterprises : an empirical study
Nayak, Jogendra Kumar
;
Sinha, Gautam
;
Guin, Kalyan K.
- In:
IIMB management review
19
(
2007
)
3
,
pp. 277-284
Persistent link: https://www.econbiz.de/10003689677
Saved in:
3
Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi
;
Nayak, Jogendra Kumar
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
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4
Testing the role of tourists' emotional experiences in predicting destination image, satisfaction, and behavioral intentions : a case of wellness tourism
Sharma, Pramodita
;
Nayak, Jogendra Kumar
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 41-52
Persistent link: https://www.econbiz.de/10011942412
Saved in:
5
Destination personality : scale development and validation
Kumar, Vikas
;
Nayak, Jogendra Kumar
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011912148
Saved in:
6
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
7
Performance effects of internal market orientation and pricing capability : the moderating role of firm innovativeness
Ranjan, Piyush
;
Nayak, Jogendra Kumar
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 126-138
Persistent link: https://www.econbiz.de/10014631680
Saved in:
8
Examining the antecedents and consequences of pricing capability : evidence from SMEs
Ranjan, Piyush
;
Nayak, Jogendra Kumar
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10013539011
Saved in:
9
A meta-analysis of TPB model in predicting green energy behavior : the moderating role of cross-cultural factors
Kumar, Ganesh
;
Nayak, Jogendra Kumar
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014321463
Saved in:
10
Market-based organizational learning, pricing capability and business performance : the moderating effects of coordination mechanism and environmental dynamism
Ranjan, Piyush
;
Nayak, Jogendra Kumar
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2360-2378
Persistent link: https://www.econbiz.de/10014471964
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