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E-marketing strategies for Islamic banking : a case based study
Roumieh, Ahmad; Garg, Lalit; Gupta, Vipul; Singh, Gurparkash - In: Journal of global information management : an official … 26 (2018) 4, pp. 67-91
Persistent link: https://www.econbiz.de/10011940317
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Social media marketing, functional branding strategy and intentional branding
Al-Zyoud, Mohammad Fahmi - In: Problems and perspectives in management : PPM ; … 16 (2018) 3, pp. 102-116
Persistent link: https://www.econbiz.de/10011987197
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From white collar to influencer marketing? : how banks can reach young customers
Walzhofer, Nicole; Riekeberg, Marcus; Follert, Florian - In: International Journal of Financial Studies : open … 10 (2022) 3, pp. 1-26
Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults. With respect to this relevant practical problem, we used survey data for the relevant group (n = 302) in...
Persistent link: https://www.econbiz.de/10013368467
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E-marketing a boon for SMEs of Oman
Khan, Mohammed Ahmar; Khan, Mohammed Abdul Imran; Aref, … - In: International journal of applied business and economic … 14 (2016) 1, pp. 233-240
Persistent link: https://www.econbiz.de/10011547463
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Factors affecting application of e-marketing at proprietorships and the impact of e-marketing use on proprietorships' marketing success
Nguyen Thi Thuy Diem; Nguyen Van Phuong; Thúy Vân … - In: International journal of economic research 12 (2015) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10011419441
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Impact of internet and social media on organisational change of OTC medicines marketing management
Roblek, Vasja - In: International journal of electronic marketing and … 6 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011523773
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E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos; Sfakianakis, Michael; Myloni, Barbara; … - In: International journal of internet marketing and … 13 (2019) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
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Technology motivation in e-marketing adoption among Malyasian manufacturers
Abu Bakar, Abdul Rahim; Ahmed, Zafar U. - In: Journal of transnational management : the official … 20 (2015) 2, pp. 126-152
Persistent link: https://www.econbiz.de/10011392874
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Determinants of consumer inention to use online gambling services : an empirical study of the Portuguese market
Fortes, Nuno; Moreira, António Carrizo; Saraiva, João - In: International journal of e-business research : an … 12 (2016) 4, pp. 23-37
Persistent link: https://www.econbiz.de/10011613107
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An examination of cross-cultural differences in e-service quality, e-satisfaction and e-marketing success : Korean vs. American portal sites
Fan, Qingji; Kim, Hye-Ran; Lee, Jeoung Yul - In: International journal of multinational corporation strategy 1 (2016) 1, pp. 44-64
Persistent link: https://www.econbiz.de/10011614206