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Multicultural markets and acculturation : implications for service firms
Poulis, Konstantinos; Yamin, Mo; Paulis, Efthimios - In: The journal of services marketing 27 (2013) 7, pp. 515-525
Persistent link: https://www.econbiz.de/10010231178
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Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa - In: Journal of business research : JBR 82 (2018), pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
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Inclusive marketing : Muslims' influence on marketers' behaviour in non-Muslim majority country: evidence from New Zealand
Wisker, Zazli Lily Lily - In: Journal of Islamic marketing 14 (2023) 12, pp. 3208-3227
Persistent link: https://www.econbiz.de/10014451810
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Building a relationship with ethnic consumers : from the exotic to the ethnic assortment
Panero, Cinzia Maria Rita - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 40-54
Persistent link: https://www.econbiz.de/10010474331
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Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris; Gierl, Heribert; Richard, Marie-Odile - In: Journal of business research : JBR 121 (2020), pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
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Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina; Cui, Charles Chi - In: Journal of business research : JBR 103 (2019), pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
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A text mining and topic modelling perspective of ethnic marketing research
Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 103 (2019), pp. 275-285
Persistent link: https://www.econbiz.de/10012104220
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The role of ethnic marketing in the promotion of domestic leisure tourism in Johannesburg
Sibisi, Mandla; Abrahams, Diane - In: EuroEconomica 37 (2018) 2, pp. 190-201
Persistent link: https://www.econbiz.de/10011952084
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Challenges and opportunities of Turkish food retail in Germany from a value chain perspective
Aygün, Tanju; Oeser, Gerald - In: International journal of retail & distribution management 45 (2017) 3, pp. 308-327
Persistent link: https://www.econbiz.de/10011640126
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Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong; Lee, Richard - In: Australasian marketing journal 26 (2018) 3, pp. 216-220
Persistent link: https://www.econbiz.de/10011954216