Iweala, Sarah; Spiller, Achim; Nayga, Rodolfo M.; … - In: Q open : a journal of agricultural, climate, … 2 (2022) 2, pp. 1-21
A number of self-beneficial motives can trigger pro-environmental and prosocial behavior of individuals. We focus on the role of the warm glow of giving-the personal benefit people experience when doing good irrespective of the consequences-in the valuation of ethically certified food products....
