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Anaza, Nwamaka A.
46
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ECONIS (ZBW)
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Predictors of buyer-seller firm conflict
Rutherford, Brian N.
;
Anaza, Nwamaka A.
;
Phillips, …
- In:
Journal of marketing theory and practice
20
(
2012
)
2
,
pp. 161-171
Persistent link: https://www.econbiz.de/10010004781
Saved in:
82
Encounter-based antecedents of e-customer citizenship behaviors
Anaza, Nwamaka A.
;
Zhao, Jing
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10010099428
Saved in:
83
How organizational and employee-customer identification, and customer orientation affect job engagement
Anaza, Nwamaka A.
;
Rutherford, Brian
- In:
Journal of service management
23
(
2012
)
5
,
pp. 616-640
Persistent link: https://www.econbiz.de/10010026068
Saved in:
84
Single versus multiple salesforce go-to-market strategy : the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity
Anaza, Nwamaka A.
;
Rutherford, Brian N.
;
Wu, Gavin Jiayun
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 680-697
Persistent link: https://www.econbiz.de/10013539371
Saved in:
85
DPS 2.0 : on the road to a cashless society
Anaza, Nwamaka A.
;
Bennett, Delancy H. S.
;
Andonova, Yana
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 693-704
Persistent link: https://www.econbiz.de/10013454716
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86
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
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87
Is this real life? Is it just fantasy? : the development and validation of a media-evoked fantasy scale
Bennett, Delancy H.S.
;
Matos, Geraldo
;
Anaza, Nwamaka A.
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 261-272
Persistent link: https://www.econbiz.de/10014275981
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88
Is it FOMO or is it ME? : the influence of personality traits on cryptocurrency consumption
Anaza, Nwamaka A.
;
Upadhyaya, Bhaskar
;
Bennett, Delancy
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014467485
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89
Work-family balance and thriving at work : the joint influence of supervisor support, family support, and family motivation
Griffin, Brandon A.
;
Ross, Tammy
;
Karau, Steven J.
; …
- In:
Journal of managerial issues : JMI
35
(
2023
)
3
,
pp. 251-268
Persistent link: https://www.econbiz.de/10014375294
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90
Big names and small price tags : an analysis of celebrity endorsement on consumers' perceptions of price, quality, and intent to purchase
Bennett, Delancy H. S.
;
Anaza, Nwamaka A.
;
Andonova, Yana
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 154-171
Persistent link: https://www.econbiz.de/10013358762
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