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Predictors of buyer-seller firm conflict
Rutherford, Brian N.; Anaza, Nwamaka A.; Phillips, … - In: Journal of marketing theory and practice 20 (2012) 2, pp. 161-171
Persistent link: https://www.econbiz.de/10010004781
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Encounter-based antecedents of e-customer citizenship behaviors
Anaza, Nwamaka A.; Zhao, Jing - In: The journal of services marketing 27 (2013) 2, pp. 130-140
Persistent link: https://www.econbiz.de/10010099428
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How organizational and employee-customer identification, and customer orientation affect job engagement
Anaza, Nwamaka A.; Rutherford, Brian - In: Journal of service management 23 (2012) 5, pp. 616-640
Persistent link: https://www.econbiz.de/10010026068
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Single versus multiple salesforce go-to-market strategy : the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity
Anaza, Nwamaka A.; Rutherford, Brian N.; Wu, Gavin Jiayun; … - In: The journal of business & industrial marketing 38 (2023) 3, pp. 680-697
Persistent link: https://www.econbiz.de/10013539371
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DPS 2.0 : on the road to a cashless society
Anaza, Nwamaka A.; Bennett, Delancy H. S.; Andonova, Yana; … - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 693-704
Persistent link: https://www.econbiz.de/10013454716
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B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.; Kemp, Elyria; Osakwe, Christian Nedu; … - In: Industrial marketing management : the international … 109 (2023), pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
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Is this real life? Is it just fantasy? : the development and validation of a media-evoked fantasy scale
Bennett, Delancy H.S.; Matos, Geraldo; Anaza, Nwamaka A.; … - In: Journal of consumer marketing 40 (2023) 3, pp. 261-272
Persistent link: https://www.econbiz.de/10014275981
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Is it FOMO or is it ME? : the influence of personality traits on cryptocurrency consumption
Anaza, Nwamaka A.; Upadhyaya, Bhaskar; Bennett, Delancy; … - In: Psychology & marketing 41 (2024) 1, pp. 184-202
Persistent link: https://www.econbiz.de/10014467485
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Work-family balance and thriving at work : the joint influence of supervisor support, family support, and family motivation
Griffin, Brandon A.; Ross, Tammy; Karau, Steven J.; … - In: Journal of managerial issues : JMI 35 (2023) 3, pp. 251-268
Persistent link: https://www.econbiz.de/10014375294
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Big names and small price tags : an analysis of celebrity endorsement on consumers' perceptions of price, quality, and intent to purchase
Bennett, Delancy H. S.; Anaza, Nwamaka A.; Andonova, Yana - In: Journal of marketing theory and practice : JMTP 30 (2022) 2, pp. 154-171
Persistent link: https://www.econbiz.de/10013358762