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Competing cues in brand allian...
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41
Impact of diversity, quality and number of
brand
alliance partners on the perceived quality of a new
brand
Mishra, Sanjay
;
Singh, Surendra N.
;
Fang, Xiang
;
Yin, …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10011700748
Saved in:
42
Brand
alliances and stock reactions
Más Ruiz, Francisco José
;
Nicolau, Juan Luis
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10012584473
Saved in:
43
The impact of celebrity endorsement on
brand
knowledge : a comparative study in Mauritius
Ladkoo, Adjnu Damar
;
Ismael, Fatmah Bibi Amina
- In:
Business and Economic Research : BER
8
(
2018
)
2
,
pp. 85-114
Persistent link: https://www.econbiz.de/10011861778
Saved in:
44
Experimenting, partnering and bonding : a framework for the digital influencer-
brand
endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
45
Evaluating the relative role of influencer marketing and celebrity endorsements in promotion of electric vehicles
Pankaj
;
Yadav, R. K.
- In:
Manthan : journal of commerce and management
10
(
2023
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10014488505
Saved in:
46
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
47
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
48
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
49
Persuadability of celebrity
brand
endorsements : socio-economic and cultural perspective
Menezes, Kim Anne
;
Bhaskaran, Suku
;
Yadav, Itika
- In:
International journal of business and globalisation : IJBG
23
(
2019
)
1
,
pp. 69-87
Persistent link: https://www.econbiz.de/10012135625
Saved in:
50
The impact of a celebrity endorser's credibility on consumer self-
brand
connection and
brand
evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
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