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Bilro, Ricardo Godinho
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Journal of promotion management : innovations in planning and applied research
5
Managerial challenges and social impacts of virtual and augmented reality
2
International Journal of Consumer Studies
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International Journal of Contemporary Hospitality Management
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Journal of Chinese Economic and Foreign Trade Studies
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ECONIS (ZBW)
16
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The role of commitment amongst tourists and intelligent virtual assistants
Loureiro, Sandra Maria Correia
;
Bilro, Ricardo Godinho
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10012801964
Saved in:
2
Stakeholder engagement in co-creation processes for innovation : a systematic literature review and case study
Loureiro, Sandra Maria Correia
;
Romero, Jaime
;
Bilro, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 388-409
Persistent link: https://www.econbiz.de/10012417002
Saved in:
3
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
Implications of gamification and virtual reality in higher education
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 111-124)
.
2020
Persistent link: https://www.econbiz.de/10012180755
Saved in:
7
Beyond virtual and augmented reality : AI-assisted mixed reality and its impacts on society
Japutra, Arnold
;
Bilro, Ricardo Godinho
;
Loureiro, …
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 252-265)
.
2020
Persistent link: https://www.econbiz.de/10012181904
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Partners we can trust : the role of employee engagement influencing partnerships' relationship quality in the voluntary sector
Marques, Susana Henriques
;
Bilro, Ricardo Godinho
; …
- In:
Management research : the journal of the Iberoamerican …
20
(
2022
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10013367099
Saved in:
10
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
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