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LOHAS-Marketing : Strategie –...
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54,226
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6,059
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6,019
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4,931
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4,430
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4,428
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4,284
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4,275
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3,888
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3,886
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3,695
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3,386
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3,383
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3,236
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Han, Heesup
124
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99
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89
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81
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77
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74
Vrontis, Demetris
74
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73
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73
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71
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71
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67
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66
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66
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63
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63
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63
Nayga, Rodolfo M.
62
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61
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61
Pelsmacker, Patrick de
60
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58
Bauer, Hans H.
55
Bruhn, Manfred
55
Ko, Eunju
54
Laroche, Michel
54
Walsh, Gianfranco
53
Sarkis, Joseph
51
Diamantopoulos, Adamantios
50
Hollebeek, Linda D.
50
Rajagopal
50
Sharma, Piyush
49
Thaichon, Park
48
Verhoef, Peter C.
48
Melewar, T. C.
47
Meffert, Heribert
46
Pitt, Leyland F.
46
Bang, Nguyen
45
Lim, Weng Marc
45
Wagner, Udo
45
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Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
74
University of Western Sydney
19
Farm Foundation
13
University of the Philippines Mindanao
12
College of Law and Business
8
School of Marketing and International Business
8
Agricultural Economics Association of Georgia - AEAG
6
Keleti Károly Gazdasági Kar, Óbudai Egyetem
6
Technische Universität <München> / Lehrstuhl für Fördertechnik Materialfluß Logistik
6
ToKnowPress
5
College of Business
4
Princeton University Press
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Centre for Industry and Innovation Studies
3
University of Newcastle
3
Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
3
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2003 Adelaide, S. Aust.
2
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Industrial Marketing and Purchasing Group. Conference 21st 1-3 Sep. 2005 Rotterdam, The Netherlands
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1
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2008 Sydney, N.S.W.
1
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1
COVID-19-Consumer Law Research Group
1
Conference Sociology of Law versus Law and Economics: A Different Paradigm? <1995, Gent>
1
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1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Culture2030goal
1
Department of Economics, Brown University
1
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1
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1
Deutsches Institut für Japanstudien <Tōkyō>
1
Dialog Marketing Competence Center <Kassel>
1
European Applied Research Conference 14-18 Jun. 2004 Edinburgh, Scotland
1
European Commission / Directorate-General for the Environment
1
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Journal of business research : JBR
2,422
Journal of retailing and consumer services
1,979
International journal of hospitality management
800
International journal of consumer studies
784
Psychology & marketing
685
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Journal of business ethics : JOBE
525
European journal of marketing : EJM
511
Industrial marketing management : the international journal for industrial and high-tech firms
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Management science : journal of the Institute for Operations Research and the Management Sciences
447
Journal of marketing management : MM
446
Asia Pacific journal of marketing and logistics
431
Journal of marketing
416
Technological forecasting & social change : an international journal
416
The journal of product & brand management
412
The journal of brand management : an international journal
401
Journal of the Academy of Marketing Science
394
Journal of marketing research : JMR
392
Cogent business & management
386
Journal of strategic marketing
385
Tourism management : research, policies, practice
383
Business strategy and the environment
381
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
371
Journal of travel and tourism marketing
369
Journal of marketing communications
368
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Marketing letters : a journal of research in marketing
338
Journal of international consumer marketing
331
Marketing intelligence & planning
329
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
322
Journal of retailing
321
International journal of production economics
306
Journal of fashion marketing and management
306
The journal of consumer marketing
304
International journal of retail & distribution management
303
The international review of retail, distribution and consumer research
298
Journal of consumer behaviour : an international research review
297
International journal of contemporary hospitality management
296
Journal of hospitality marketing & management
275
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ECONIS (ZBW)
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RePEc
2,825
BASE
915
EconStor
205
USB Cologne (business full texts)
51
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19
OLC EcoSci
17
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1
Öko als Luxus-Trend : rosige Zeiten für die Vermarktung "grüner" Produkte?
Bilharz, Michael
;
Belz, Frank
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
4
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003742498
Saved in:
2
Von Träumern, Abenteurern und Realisten : das Zielgruppenmodell der GfK Roper Consumer Styles
Peichl, Thomas
- In:
Zielgruppen im Konsumentenmarketing : …
,
(pp. 135-149)
.
2014
Persistent link: https://www.econbiz.de/10010246151
Saved in:
3
Sustainable
marketing
: market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
4
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
Saved in:
5
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
Saved in:
6
Generation Y values and lifestyle segments
Valentine, Dawn B.
;
Powers, Thomas L.
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 597-606
Persistent link: https://www.econbiz.de/10010232010
Saved in:
7
Managementkonzepte und -ansätze
In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 269-324)
.
2007
Persistent link: https://www.econbiz.de/10003507280
Saved in:
8
Understanding the consumers' personal characteristics as the starting point for targeted
marketing
Vukasović, Tina
- In:
Management
15
(
2020
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012617115
Saved in:
9
Whatever people say I am, that's what I am : social labeling as a social
marketing
tool
Cornelissen, Gert
;
Dewitte, Siegfried
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
Saved in:
10
Der Handel im Spannungsfeld zwischen Erlebnis- und Umweltorientierung - Implikationen einer empirischen Studie
Bekmeier-Feuerhahn, Sigrid
;
Spieker, Heinrich
- In:
Handelsforschung
14
(
2000
),
pp. 59-80
Persistent link: https://www.econbiz.de/10001472958
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