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Radical innovation across nations : the preeminence of corporate culture
Tellis, Gerard J.; Prabhu, Jaideep C.; Chandy, Rajesh K. - In: Journal of marketing 73 (2009) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10003815490
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Key questions on innovation in the B2B context
Tellis, Gerard J.; Chandy, Rajesh K.; Prabhu, Jaideep C. - In: Handbook of business-to-business marketing, (pp. 582-595). 2012
Persistent link: https://www.econbiz.de/10009500117
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Indirect learning : how emerging-market firms grow in developed markets
Banerjee, Sourindra; Prabhu, Jaideep C.; Chandy, Rajesh K. - In: Journal of marketing 79 (2015) 1, pp. 10-28
Persistent link: https://www.econbiz.de/10010502730
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Who introduces more radical innovations and who gains more from them? : Report No. 03-118
Sorescu, Alina B.; Chandy, Rajesh K.; Prabhu, Jaideep C. - In: MSI reports : working paper series (2003) 3, pp. 143-163
Persistent link: https://www.econbiz.de/10001978536
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Behemoths at the Gate : how incumbents take on acquisitive entrants (and why some do better than others)
Mukherji, Prokriti; Sorescu, Alina; Prabhu, Jaideep C.; … - In: Journal of marketing 75 (2011) 5, pp. 53-70
Persistent link: https://www.econbiz.de/10009297018
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The fruits of legitimacy : why some new ventures gain more from innovation than others
Rao, Raghunath Singh; Chandy, Rajesh K.; Prabhu, Jaideep C. - In: Journal of marketing 72 (2008) 4, pp. 58-75
Persistent link: https://www.econbiz.de/10003747959
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Managing the future : CEO attention and innovation outcomes
Yadav, Manjit S.; Prabhu, Jaideep C.; Chandy, Rajesh K. - In: MSI reports : working paper series (2007) 2, pp. 99-125
Persistent link: https://www.econbiz.de/10003605725
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Managing the future : CEO attention and innovation outcomes
Yadav, Manjit S.; Prabhu, Jaideep C.; Chandy, Rajesh K. - In: Journal of marketing 71 (2007) 4, pp. 84-101
Persistent link: https://www.econbiz.de/10003564889
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When bulldozers loom : informal property rights and marketing practice innovation among emerging market microentrepreneurs
Hassan, Magda; Prabhu, Jaideep C.; Chandy, Rajesh K.; … - In: Marketing science 42 (2023) 1, pp. 137-165
Persistent link: https://www.econbiz.de/10014317062
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Practice Prize Reports
Sinha, Ashish; Inman, J. Jeffrey; Wang, Yantao; Park, … - In: Marketing Science 24 (2005) 3, pp. 351-366
The Practice Prize Reports consist of one article with two parts as follows: “Sinha, Ashish, J. Jeffrey Inman, Yantao Wang, Joonwook Park. Attribute drivers: A factor analytic choice map approach for understanding choices among SKUs” and “Tellis, Gerard J., Rajesh K. Chandy, Deborah...
Persistent link: https://www.econbiz.de/10008789717