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53
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Woodside, Arch G.
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Thaichon, Park
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41
Das, Gopal
40
Eisend, Martin
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Foxall, Gordon R.
40
Ko, Yong Jae
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39
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39
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38
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1
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Ministère de l'Economie et des Finances, 20.12.1967
1
Minisymposium History of Economic Thought: How and Why? <1994, Bergamo>
1
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734
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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Journal of marketing communications
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Technological forecasting & social change : an international journal
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1
Social religiosity : concept and measurement across divergent cultures
Mathur, Anil
;
Barak, Benny
;
Zhang, Yong
;
Lee, Keun S.
; …
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 717-734
Persistent link: https://www.econbiz.de/10011478833
Saved in:
2
Customer research : time for second thoughts
Sarstedt, Marko
;
Schütz, Tobias
- In:
The marketing review
18
(
2018
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
Saved in:
3
Befreiung von Denkblockaden durch Betrachtung von Marketingproblemen aus konstruktivistischer Sicht
Behrens, Gerold
- In:
Innovation in der Betriebswirtschaftslehre : Tagung der …
,
(pp. 119-142)
.
1998
Persistent link: https://www.econbiz.de/10001305310
Saved in:
4
Involvement and detachment : the application of figurational sociology methodologies in consumer research and macromarketing
Sinclair, Gary
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10011452312
Saved in:
5
Using quantitative and mixed research methods in marketing : a meta-analytic approach
Jemna, Ligia Muntean
- In:
Acta Universitatis Danubius / Oeconomica
13
(
2017
)
4
,
pp. 201-223
Persistent link: https://www.econbiz.de/10012137017
Saved in:
6
Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen
;
Gopaldas, Daiame
;
Scaraboto, Daiane
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
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7
Zukunftsperspektiven der Shopper-
Marktforschung
: wie Internet und Smartphones das Kaufverhalten und damit auch die Forschung verändern
Ott, Cirk Sören
- In:
Zukunft der Marktforschung : Entwicklungschancen in …
,
(pp. 253-267)
.
2015
Persistent link: https://www.econbiz.de/10011280751
Saved in:
8
Is consumer psychology research ready for today's attention economy?
Romaniuk, Jenni
;
Nguyen, Cathy
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 909-916
Persistent link: https://www.econbiz.de/10011753471
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9
Die Entwicklung von Sozialtechniken in der Konsumentenforschung : Hoffnungen, Enttäuschungen und Möglichkeiten
Behrens, Gerold
- In:
Marketing und Marktforschung : Entwicklungen, …
,
(pp. 483-498)
.
1996
Persistent link: https://www.econbiz.de/10001293786
Saved in:
10
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
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