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An action-based approach to retail brand engagement
Saleh, Amin; Chefor, Ellis; Babin, Barry J. - In: Predicting trends and building strategies for consumer …, (pp. 27-43). 2019
Persistent link: https://www.econbiz.de/10012023212
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On the dysfunctional consequences of salesperson exhaustion
Darrat, Mahmoud; Atinc, Guclu; Babin, Barry J. - In: Journal of marketing theory and practice 24 (2016) 2, pp. 236-245
Persistent link: https://www.econbiz.de/10011489686
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Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.; Krey, Nina; Babin, Barry J.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
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Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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Common methods variance detection in business research
Fuller, Christie M.; Simmering, Marcia J.; Arinc, Guclu; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3192-3198
Persistent link: https://www.econbiz.de/10011507979
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Should we use single items? : better not
Sarstedt, Marko; Diamantopoulos, Adamantios; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3199-3203
Persistent link: https://www.econbiz.de/10011507985
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A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie; Babin, Barry J.; Verghote, Caroline - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
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Empathy, nonverbal immediacy, and salesperson performance : the mediating role of adaptive selling behavior
Limbu, Yam B.; Jayachandran, Chinnappa Naidu; Babin, … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 654-667
Persistent link: https://www.econbiz.de/10011564327
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What is augmented reality marketing? : its definition, complexity, and future
Rauschnabel, Philipp A.; Babin, Barry J.; Dieck, M. … - In: Journal of business research : JBR 142 (2022), pp. 1140-1150
Persistent link: https://www.econbiz.de/10013169507
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A bridge to relevance : on the history of the Academy of Marketing Science® (AMS)
Babin, Barry J.; Moulard, Julie Guidry; Lindquist, Jay D. - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 454-463
Persistent link: https://www.econbiz.de/10012819696