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1
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
Saved in:
2
Risk, information and the diffusion of innovations : the example of genetically modified food
Weisenfeld-Schenk, Ursula
- In:
Cross-functional innovation management : perspectives …
,
(pp. 277-294)
.
2004
Persistent link: https://www.econbiz.de/10002505353
Saved in:
3
Möglichkeiten zur Vertrauensförderung im Markt für Bio-Lebensmittel
Eichenlaub, Angelika
;
Korjamo, Eeva M.
- In:
Existenzgründung: Beiträge zur Gründungsforschung
,
(pp. 73-99)
.
2006
Persistent link: https://www.econbiz.de/10003315825
Saved in:
4
Präferenzen für unterschiedliche Produktionsverfahren und Herkunftsbezeichnungen : dargestellt am Beispiel eines Lebensmittels aus der Direktvermarktung
Zenner, Silvia
;
Wirthgen, Bernd
;
Altmann, Marianne
- In:
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, …
54
(
2005
)
2
,
pp. 112-118
Im Mittelpunkt marketingwissenschaftlicher Anstrengungen steht die Erforschung des Konsumentenverhaltens. Da Präferenzen als eine entscheidende Determinante im Rahmen der Kaufentscheidung angesehen werden, kommt ihrer Messung eine zentrale Bedeutung zu. Im vorliegenden Beitrag werden vor diesem...
Persistent link: https://www.econbiz.de/10002622162
Saved in:
5
Messung von Markenvorstellungen
Bekmeier-Feuerhahn, Sigrid
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 1329-1346)
.
2005
Abspeicherungen im Langzeitspeicher bieten die Erkenntnisse der sematischen Netzwerke, der Hemisphärenforschung und der Imagery-
Theorie
…
Persistent link: https://www.econbiz.de/10003101015
Saved in:
6
Der Handel im Spannungsfeld zwischen Erlebnis- und Umweltorientierung - Implikationen einer empirischen Studie
Bekmeier-Feuerhahn, Sigrid
;
Spieker, Heinrich
- In:
Handelsforschung
14
(
2000
),
pp. 59-80
Persistent link: https://www.econbiz.de/10001472958
Saved in:
7
An empirical evaluation of consumption behaviour in oil societies : the case of Kuwait
Al-Qudsi, Sulayman S.
- In:
The Pakistan development review : PDR
23
(
1984
)
1
,
pp. 81-99
Persistent link: https://www.econbiz.de/10001819262
Saved in:
8
Intertemporal optimality in a closed linear model of production
Dasgupta, Swapan
;
Mitra, Tapan
- In:
Journal of economic theory
45
(
1988
)
2
,
pp. 288-315
Persistent link: https://www.econbiz.de/10003538451
Saved in:
9
Simplicity and likelihood : an axiomatic approach
Gilboa, Itzhak
;
Schmeidler, David
- In:
Journal of economic theory
145
(
2010
)
5
,
pp. 1757-1775
Persistent link: https://www.econbiz.de/10009157187
Saved in:
10
Symposium: Data Mining
Backhouse, Roger
(
contributor
)
- In:
The journal of economic methodology
7
(
2000
)
2
,
pp. 171-277
Persistent link: https://www.econbiz.de/10001503051
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