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Exploring consumer segments de...
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Consumer behaviour
54,029
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Beziehungsmarketing
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7,366
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6,484
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3,555
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3,507
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3,044
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2,901
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Han, Heesup
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98
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83
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78
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72
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72
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69
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65
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64
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62
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61
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60
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58
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54
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54
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52
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51
Ko, Eunju
50
Dens, Nathalie
48
Hollebeek, Linda D.
46
Kim, Jungkeun
46
Sharma, Piyush
46
Bauer, Hans H.
45
Diamantopoulos, Adamantios
45
Wagner, Udo
44
Wiedmann, Klaus-Peter
44
Esch, Franz-Rudolf
43
Rajagopal
43
Romaniuk, Jenni
43
Kim, Seongseop
42
Thaichon, Park
42
Vrontis, Demetris
42
Foxall, Gordon R.
41
Grunert, Klaus G.
41
Dahl, Darren W.
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Das, Gopal
40
Ko, Yong Jae
40
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ConnectED International Conference on Design Education 9-12 Jul. 2007 Sydney, N.S.W.
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ToKnowPress
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Journal of business research : JBR
2,147
Journal of retailing and consumer services
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International journal of hospitality management
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International journal of consumer studies
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Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
Management science : journal of the Institute for Operations Research and the Management Sciences
427
European journal of marketing : EJM
411
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
402
Journal of marketing research : JMR
396
Journal of advertising research
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The journal of brand management : an international journal
360
Journal of marketing communications
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Tourism management : research, policies, practice
349
Journal of travel and tourism marketing
348
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
345
Journal of marketing management : MM
340
Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
330
Marketing letters : a journal of research in marketing
328
Journal of international consumer marketing
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Technological forecasting & social change : an international journal
317
Cogent business & management
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Journal of retailing
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Journal of fashion marketing and management
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Journal of business ethics : JOBE
299
International journal of retail & distribution management
293
The journal of consumer marketing
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Journal of the Academy of Marketing Science
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International journal of contemporary hospitality management
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Journal of advertising : official publication of the American Academy of Advertising
283
Journal of consumer behaviour : an international research review
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The international review of retail, distribution and consumer research
275
International journal of advertising : the quarterly review of marketing communications
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Journal of economic psychology : research in economic psychology and behavioral economics
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International journal of advertising : the review of marketing communications
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The journal of services marketing
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ECONIS (ZBW)
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RePEc
1,238
EconStor
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BASE
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Other ZBW resources
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OLC EcoSci
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USB Cologne (business full texts)
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date (oldest first)
1
Brand logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
2
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
3
Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
4
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
5
All that glitters is not green : impact of biophilic designs on customer experiential values
Lee, Seung Hyun (Jenna)
;
Tao, Chen-Wei (Willie)
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. NP18-NP32
Persistent link: https://www.econbiz.de/10014266119
Saved in:
6
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
7
The impact of quality perception and consumer valuation change on manufacturer's optimal warranty, pricing, and market coverage strategies
Li, Kunpeng
;
Wang, Lan
;
Chhajed, Dilip
;
Mallik, Suman
- In:
Decision sciences : DS
50
(
2019
)
2
,
pp. 311-339
Persistent link: https://www.econbiz.de/10012060501
Saved in:
8
Personality
-based
segmentation
of Brazilian private banking clients
Segura, Antonio Cassio
;
Strehlau, Suzane
- In:
Latin American business review : journal of the …
13
(
2012
)
4
,
pp. 289-309
Persistent link: https://www.econbiz.de/10009714832
Saved in:
9
The effect of risk aversion on product family design under uncertain consumer segments
Perlman, Yael
- In:
International journal of production research
51
(
2013
)
2
,
pp. 504-514
Persistent link: https://www.econbiz.de/10009701726
Saved in:
10
On breaking functional fixedness : how the aha! moment enhances perceived product
creativity
and product appeal
Caprioli, Sara
;
Fuchs, Christoph
;
Van den Bergh, Bram
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10014314342
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