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Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data-warehousing technology for CRM applications

Payton, Fay Cobb; Zahay, Debra - In: The journal of business & industrial marketing 20 (2005) 4, pp. 237-244

Persistent link: https://www.econbiz.de/10007023220

Modeling the impact of comorbidity on breast cancer patient outcomes

Zhang, Shengfan; Ivy, Julie Simmons; Payton, Fay Cobb; … - In: Health care management science 13 (2010) 2, pp. 137-154

Persistent link: https://www.econbiz.de/10003977773

People-first tourism : concept test in South Africa

Morais, Duarte B.; Heath, Ernest T.; Tlhagale, Mapula; … - In: Knowledge management in tourism : policy and governance …, (pp. 115-128). 2012

Persistent link: https://www.econbiz.de/10009733661

Diabetes and the hospitalized patient

Nataraj, Nisha; Ivy, Julie Simmons; Payton, Fay Cobb; … - In: Health care management science 21 (2018) 4, pp. 534-553

Persistent link: https://www.econbiz.de/10011933842

Simulation model of the relationship between cesarean section rates and labor duration

Hicklin, Karen T.; Ivy, Julie Simmons; Wilson, James R.; … - In: Health care management science 22 (2019) 4, pp. 635-657

Persistent link: https://www.econbiz.de/10012125576

DEI in the IS discipline : what can we do better?

Fedorowicz, Jane; Payton, Fay Cobb; Chan, Yolande E.; … - In: The journal of strategic information systems : … 32 (2023) 2, pp. 1-8

Persistent link: https://www.econbiz.de/10014373786

Cooperative adoption of complex systems: a comprehensive model within and across networks

Hausman, Angela; Johnston, Wesley J.; Oyedele, Adesegun - In: Journal of Business & Industrial Marketing 20 (2005) 4/5, pp. 200-210

Purpose – The purpose of this study was to develop a better understanding of cooperation among members of network firms. Design/methodology/approach – An extensive literature review of industrial cooperation/adaptation was conducted, especially research pertaining to industrial adoption of...

Persistent link: https://www.econbiz.de/10014842776

Algorithmic equity in the hiring of underrepresented IT job candidates

Yarger, Lynette; Cobb Payton, Fay; Neupane, Bikalpa - In: Online Information Review 44 (2019) 2, pp. 383-395

Purpose: The purpose of this paper is to offer a critical analysis of talent acquisition software and its potential for fostering equity in the hiring process for underrepresented IT professionals. The under-representation of women, African-American and Latinx professionals in the IT workforce...

Persistent link: https://www.econbiz.de/10012187995

Advancing research in digital and social media marketing

Zahay, Debra L. - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 125-139

Persistent link: https://www.econbiz.de/10012483512

Direct-to-consumer advertising and its effect on prescription requests

Hausman, Angela - In: Journal of advertising research 48 (2008) 1, pp. 42-56

Persistent link: https://www.econbiz.de/10003688974

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