Simon, Alan; Sohal, Amrik; Brown, Alan - In: International Journal of Quality & Reliability Management 13 (1996) 1, pp. 32-42
approaches may be more useful methodologies for conducting research on quality management. Outlines ways in which the generative …Argues that because of the many inherent weaknesses of traditional empirical research, generative and case study … research model builds conceptual frameworks from the data provided by the target population itself in conjunction with a review …