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Psychologie und Werbung
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Werbung
6,100
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3,479
Psychologie
2,504
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968
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914
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911
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190
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185
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173
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173
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173
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164
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Kaiser, Harry M.
31
Nickel, Volker
27
Pflaum, Dieter
26
Kind, Hans Jarle
24
Sethi, Suresh
24
Anderson, Simon P.
20
Saffer, Henry
20
Schweiger, Günter
20
Dufwenberg, Martin
19
Pepels, Werner
19
Bruhn, Manfred
17
Esch, Franz-Rudolf
17
Koschnick, Wolfgang J.
16
Schrattenecker, Gertraud
16
Hundhausen, Carl
15
Kloss, Ingomar
15
Nilssen, Tore
15
Silk, Alvin J.
15
Eisend, Martin
14
Jones, John Philip
14
Nelson, Jon P.
14
Jullien, Bruno
13
Mullainathan, Sendhil
13
Percy, Larry
13
Arens, William F.
12
Berndt, Ernst R.
12
Dave, Dhaval
12
Huth, Rupert
12
Jugenheimer, Donald W.
12
Tucker, Catherine E.
12
Belch, George E.
11
Bergler, Reinhold
11
Dalamu, Taofeek
11
Hackley, Christopher E.
11
Mooij, Marieke K. de
11
Rossiter, John R.
11
Schaffner, Sandra
11
Sørgard, Lars
11
Battigalli, Pierpaolo
10
Belch, Michael A.
10
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National Bureau of Economic Research
72
Springer Fachmedien Wiesbaden
43
Zentralausschuss der Werbewirtschaft
17
American Marketing Association
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
European Society for Opinion and Marketing Research
8
IGI Global
8
IP Deutschland GmbH <Köln>
7
Bundesstelle für Aussenhandelsinformation
6
Russell Sage Foundation
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Springer-Verlag GmbH
5
Université Paris-Dauphine (Paris IX)
5
Zentralausschuss der Werbewirtschaft e. V.
5
Advertising Research Foundation
4
American Enterprise Institute for Public Policy Research
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
Edward Elgar Publishing
4
European Advertising Academy
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
International Chamber of Commerce
4
Nordic Council of Ministers
4
Shaker Verlag
4
Uni-Taschenbücher GmbH
4
Zentralverband der Deutschen Werbewirtschaft
4
Österreichische Werbewissenschaftliche Gesellschaft
4
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Eberhard Karls Universität Tübingen
3
Esomar
3
Federal Trade Commission
3
Haufe-Lexware GmbH & Co. KG
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
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NBER working paper series
72
SpringerLink / Bücher
72
Working paper / National Bureau of Economic Research, Inc.
62
NBER Working Paper
55
CESifo working papers
37
Europäische Hochschulschriften / 5
27
Discussion paper / Centre for Economic Policy Research
26
Working paper
26
Research
25
NICPRE / National Institute for Commodity Promotion Research and Evaluation
23
UTB
21
Springer eBook Collection
20
Discussion papers / CEPR
19
Working paper series
18
Werbung im Ausland
17
Discussion paper / Center for Economic Research, Tilburg University
15
Working papers / TSE : WP
15
CESifo Working Paper Series
14
Discussion paper / Tinbergen Institute
14
Lehrbuch
14
Report / Marketing Science Institute
14
CESifo Working Paper
13
European Advertising Academy
13
Konsum und Verhalten
13
Advances in advertising research
12
Grundriß der Werbung
12
Routledge library editions / Advertising
11
Europäische Kulturen in der Wirtschaftskommunikation
10
Forschungsgruppe Konsum und Verhalten
10
RWI Datenbeschreibung
10
Springer eBook Collection / Business and Economics
10
[RWI Projektberichte]
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
Edition ZAW
9
Edward Elgar E-Book Archive
9
International journal of advertising : the review of marketing communications
9
International journal of internet marketing and advertising : IJIMA
9
Journal of advertising : official publication of the American Academy of Advertising
9
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
9
Working papers in economics
9
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ECONIS (ZBW)
6,175
USB Cologne (EcoSocSci)
2,308
EconStor
70
USB Cologne (business full texts)
33
RePEc
14
BASE
8
ArchiDok
6
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Showing
1
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10
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8,614
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date (oldest first)
1
Zigarettenwerbung und Zigarettenkonsum : eine psychologische Studie
Bergler, Reinhold
-
1979
Persistent link: https://www.econbiz.de/10014007791
Saved in:
2
Psychology and industry
Schultz, Duane P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10014421736
Saved in:
3
Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973
Divita, S. F.
(
ed.
)
-
1974
Persistent link: https://www.econbiz.de/10000051855
Saved in:
4
Die Angst in der
Werbung
Seel, Bernd R.
-
1983
Persistent link: https://www.econbiz.de/10000061998
Saved in:
5
Konsumentscheidung und Informationsüberlastung : der Einfluß von Quantität und Qualität der Werbeinformation auf das Konsumentenverhalten ; eine empirische Untersuchung
Berndt, Hermann
-
1983
Persistent link: https://www.econbiz.de/10000078477
Saved in:
6
Wie
Werbung
wirkt: Theorien und Tatsachen
Heller, Eva
-
1984
-
Orig.-Ausg.
Persistent link: https://www.econbiz.de/10000127795
Saved in:
7
Advertising and consumer psychology
Percy, Larry
(
contributor
);
Woodside, Arch G.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10000330338
Saved in:
8
Sozialisation durch
Werbung
: Sozialisationswirkung von Werbeaussagen in Massenmedien
Hermanns, Arnold
-
1972
Persistent link: https://www.econbiz.de/10000025918
Saved in:
9
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
10
Readings in advertising and promotion strategy
Barban, Arnold M.
(
compiler
); …
-
1968
-
1. print
Persistent link: https://www.econbiz.de/10000568359
Saved in:
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