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Bonoma, Thomas V. - 2017

If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.--

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Segmenting the industrial market

Bonoma, Thomas V.; Shapiro, Benson P. - 1983

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Price as a communicator of quality : an experiemnt

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Der Marketing-Vorsprung : Marketingstrategien sofort erfolgreich in die Praxis umsetzen

Bonoma, Thomas V. - 1986

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Conflict: escalation and deescalation

Bonoma, Thomas V. - 1975 - 1. print.

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Star, Steven H.; Davis, Nancy J.; Lovelock, Christopher H. - 1977 - 5. ed

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