Starting the existing studies about the evaluation of the sensory quality in food products, when comparing the … manufacturer brand (MB) with the store brand (SB), this research has studied the consumer's sensory respond towards two different … taste test and an informed taste test it has been observed the influence of the brand's product, when talking about store …

Private labels in food products is enjoying a phenomenal growth all over the world, especially in countries like India … Walmart (who's shelves contain more than 40% of their own brand) to Indian players like big bazaar, reliance mart, Spencer … food products. The major findings of this study are the quality of the food product is very important than the other …

Private labels command a growing share of food retailers' shelf space. I explain this phenomenon as resulting from … “umbrella branding,” or the ability of a single brand to reach across categories. Conceptually, I define umbrella branding as a … behavioral attribute that describes a shopper's tendency to ascribe a performance bond to a brand, or to associate certain …

behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand …/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand … market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research …