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Management of the advertising...
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Werbung
6,092
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3,470
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963
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912
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743
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Kaiser, Harry M.
31
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27
Pflaum, Dieter
26
Kind, Hans Jarle
24
Sethi, Suresh
24
Anderson, Simon P.
20
Saffer, Henry
20
Schweiger, Günter
20
Pepels, Werner
19
Bruhn, Manfred
17
Esch, Franz-Rudolf
17
Koschnick, Wolfgang J.
16
Schrattenecker, Gertraud
16
Hundhausen, Carl
15
Kloss, Ingomar
15
Nilssen, Tore
15
Silk, Alvin J.
15
Eisend, Martin
14
Jones, John Philip
14
Nelson, Jon P.
14
Jullien, Bruno
13
Percy, Larry
13
Arens, William F.
12
Berndt, Ernst R.
12
Dave, Dhaval
12
Huth, Rupert
12
Jugenheimer, Donald W.
12
Tucker, Catherine E.
12
Belch, George E.
11
Broadbent, Simon
11
Dalamu, Taofeek
11
Hackley, Christopher E.
11
Rogge, Hans-Jürgen
11
Rossiter, John R.
11
Sørgard, Lars
11
Belch, Michael A.
10
Bergemann, Dirk
10
Durante, Ruben
10
Haslem, John A.
10
Kelley, Larry D.
10
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National Bureau of Economic Research
55
Springer Fachmedien Wiesbaden
35
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17
American Marketing Association
11
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
7
RWI - Leibniz-Institut für Wirtschaftsforschung
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Bundesstelle für Aussenhandelsinformation
6
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5
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American Enterprise Institute for Public Policy Research
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Axel Springer Verlag, Marketing Anzeigen
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Confederation British Industry
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European Advertising Academy
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Axel Springer Verlag
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3
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3
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3
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3
Munich Business School
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Zentralausschuss Werbewirtschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
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NBER working paper series
55
SpringerLink / Bücher
50
NBER Working Paper
45
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41
CESifo working papers
31
Discussion paper / Centre for Economic Policy Research
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Research
23
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17
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16
Report / Marketing Science Institute
14
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14
European Advertising Academy
13
Advances in advertising research
12
CESifo Working Paper Series
12
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11
Grundriß der Werbung
11
Routledge library editions / Advertising
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Springer eBook Collection
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CESifo Working Paper
10
Europäische Kulturen in der Wirtschaftskommunikation
10
Forschungsgruppe Konsum und Verhalten
10
Springer eBook Collection / Business and Economics
10
Edition ZAW
9
International journal of advertising : the review of marketing communications
9
International journal of internet marketing and advertising : IJIMA
9
Journal of advertising : official publication of the American Academy of Advertising
9
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
9
UTB
9
Abhandlungen zur Werbewissenschaft und Werbepraxis
8
Cowles Foundation discussion paper
8
Discussion paper / Center for Economic Research, Tilburg University
8
Konsum und Verhalten
8
Reihe Wirtschaftswissenschaften
8
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8
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8
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8
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ECONIS (ZBW)
4,869
USB Cologne (EcoSocSci)
1,272
EconStor
39
USB Cologne (business full texts)
26
BASE
7
ArchiDok
6
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1
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1
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
2
Specialty advertising in marketing
Herpel, George Lloyd
;
Collins, Richard A.
-
1972
Persistent link: https://www.econbiz.de/10000555911
Saved in:
3
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold
(
contributor
); …
-
1972
Persistent link: https://www.econbiz.de/10000627650
Saved in:
4
Advertising and society
Brozen, Yale
(
ed.
);
Geneen, Harold S.
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000327963
Saved in:
5
Die aufbauorganisatorische Gestaltung betrieblicher Werbeaufgaben
Arnold, Dieter
-
1968
Persistent link: https://www.econbiz.de/10000151976
Saved in:
6
Die Vollzieher der betrieblichen
Werbung
Bohrer, Peter
-
1962
Persistent link: https://www.econbiz.de/10000152312
Saved in:
7
Spiegel-Dokumentation zum Problemkreis Effektivität der
Werbung
: Ergebnisse von 4 Fallstudien über Werbewirkung und Werbeerfolg
1971
Persistent link: https://www.econbiz.de/10000313786
Saved in:
8
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
9
Advertising and concentration : a suggested approach and some preliminary results
Waterson, Mike
-
1972
Persistent link: https://www.econbiz.de/10000666677
Saved in:
10
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
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