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Recent developments in applied demand analysis : alcohol, advertising and global consumption
Selvanathan, Eliyathamby Antony (contributor);  … - 1995
Persistent link: https://www.econbiz.de/10014267230
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The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon - 2009
Persistent link: https://www.econbiz.de/10003905269
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Social identity, local neighbourhood effect and conspicuous consumption : evidence from India
Kandpal, Deepika; Maiti, Dibyendu - 2022
Persistent link: https://www.econbiz.de/10014375276
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Relative social status and conflicting measures of poverty : a behavioural analytical model
Marjit, Sugata; Santra, Sattwik; Hati, Koushik Kumar - 2015
Persistent link: https://www.econbiz.de/10010515346
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Accumulation with malnutrition : the role of “Status Seeking” behavior
Marjit, Sugata; Yang, Lei - 2015
Persistent link: https://www.econbiz.de/10011295775
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Relative social status and conflicting measures of poverty : a behavioral analytical model
Marjit, Sugata; Santra, Sattwik; Hati, Koushik Kumar - 2015
Persistent link: https://www.econbiz.de/10011295777
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Status seeking behavior of the poor : a study on India
Marjit, Sugata; Santra, Sattwik; Hati, Koushik Kumar - 2018
developing economy, India, with the help of a large dataset. The paper empirically validates status consciousness among the … relatively poor for both rural and urban areas across the states of India. The hypotheses that inequality impacts consumption …
Persistent link: https://www.econbiz.de/10011898668
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Status Seeking Behavior of the Poor : A Study on India
Marjit, Sugata - 2018
developing economy, India, with the help of a large dataset. The paper empirically validates status consciousness among the … relatively poor for both rural and urban areas across the states of India. The hypotheses that inequality impacts consumption …
Persistent link: https://www.econbiz.de/10012908708
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Reflection of Attention to the Social Comparison Information (ATSCI) Consumption Habit on Facebook (FB) Status Updates : An Empirical Investigation in Rural India
Das, Manish - 2017
The present study seeks to understand attention to the social comparison information (ATSCI) consumption habits among rural Indian consumers focusing on Tripura as the specific state and investigates its relation with Facebook (FB) status updates. The study analysed findings gathered from 213...
Persistent link: https://www.econbiz.de/10014133916
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Consumer brand relationships
Fetscherin, Marc (ed.); Cayolla, Ricardo Roseira (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011587779