the Field of Sponsorship -- Sponsorship-Linked Attitudes of Employees of Sponsoring Firms: SMEs vs Large Organisations … variety of actors and approaches that are making a difference to their various stakeholder groups, specifically in the areas … of sponsorship, consumer behaviour, education, health and innovation …

. Captive Audience explores this compelling history of branding the classroom in Canada."-- …

The Seja’s Run is a public awareness building program conducted by the Asthma Society of Canada and the Alumni …-profit industry in Canada has demonstrated that corporations are significantly contributing to non-profit sector in the form of grants … sponsorship mostly through personal relationships and contacts of the people involved in the event committee. After evaluating the …

"This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing …). Leading international social marketing scholars provide case studies on stakeholder involvement in an intervention or multiple … interventions and elucidate relevant lessons to inform theoretical as well as practical implications for multi-stakeholder social …

"This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing …). Leading international social marketing scholars provide case studies on stakeholder involvement in an intervention or multiple … interventions and elucidate relevant lessons to inform theoretical as well as practical implications for multi-stakeholder social …