This paper explores challenger strategy from a demand-side perspective. Departing from the traditional supply-side perspective, we highlight the significance of buyer switching inertia as an isolating mechanism affecting competitive heterogeneity and asymmetry across rivals and discuss its...

Eco-certifications of services, which are voluntary environmental programs certifying sustainable features related to customer experience, are an area of emerging interest to operations management. Yet there is little consensus on how eco-certifications may influence customer experience and...

Problem definition: We investigate how the Degree of Standardization (DoS) across service chain-belonging units impacts units' performance outcomes. We study this question in the nursing home industry. More specifically, we study the DoS in three operational dimensions: customer mix, service...

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Acknowledgments -- Chapter 1: Introduction to Artificial Intelligence in Healthcare -- 1.1 Introduction -- 1.1.1 Major Activities in Medical Image Analysis -- 1.1.2 The Role of ML in Medical Image Analysis --...