Cover; Half Title; Title; Copyright; Contents; List of figures; Introduction; 1 Why Sustainable Marketing?; Marketing -- a definition; 1.1 Sustainable marketing and its influences; Sustainability -- a historical perspective; Stakeholder theory; Strong stakeholder theory versus weak stakeholder...

"There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business whilst observing recognisably sustainable practices. Companies must now align their values with customers who...

Cover -- Half Title -- Title -- Copyright -- Contents -- List of figures -- Introduction -- 1 Why Sustainable Marketing? -- Marketing - a definition -- 1.1 Sustainable marketing and its influences -- Sustainability - a historical perspective -- Stakeholder theory -- Strong stakeholder theory...