Sustainable marketing planning

Neil Richardson

Cover; Half Title; Title; Copyright; Contents; List of figures; Introduction; 1 Why Sustainable Marketing?; Marketing -- a definition; 1.1 Sustainable marketing and its influences; Sustainability -- a historical perspective; Stakeholder theory; Strong stakeholder theory versus weak stakeholder theory; Friedman versus Freeman; Corporate Social Responsibility (CSR); Wicked problems; Social Marketing; Defining sustainability; Sustainability and business; Sustainable Marketing; 1.2 Sustainability . . . the new organisational orientation; Market orientation -- a definition

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Year of publication:	2019
Authors:	Richardson, Neil
Publisher:	New York : Routledge,
Subject:	Nachhaltigkeit \| Sustainability \| Corporate Social Responsibility \| Corporate social responsibility

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Extent:	1 online resource
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-429-39911-4 ; 0-429-39911-1 ; 978-0-429-67814-1 ; 0-429-67814-2 ; 978-0-429-67812-7 ; 0-429-67812-6 ; 978-0-429-67813-4 ; 0-429-67813-4 ; 978-0-367-02520-5 ; 978-0-367-02521-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013180818