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Launch strategies and product advantage
Hultink, Erik J. - 1995
Persistent link: https://www.econbiz.de/10013421229
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The marketing book
Baker, Michael John (ed.); Hart, Susan (ed.);  … - 2016 - Seventh edition
Persistent link: https://www.econbiz.de/10011411798
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Product strategy and management
Baker, Michael J.; Baker, Michael John; Hart, Susan - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003399076
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Industrial new product launch strategies and product development performance
Hultink, Erik J. (contributor) - 1995
Persistent link: https://www.econbiz.de/10000924075
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The mediating effect of NPD-activities and NPD-performance on the relationship between market orientation and organizational performance
Langerak, Fred; Hultink, Erik Jan; Robben, Henry S. J. - 2000
Persistent link: https://www.econbiz.de/10001600607
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Special issue on branding and new product development
Hultink, Erik J. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003937122
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Understanding a two-sided coin : antecedents and consequences of a decomposed product advantage
Rijsdijk, Serge A. (contributor); Langerak, Fred (contributor) - 2008
Persistent link: https://www.econbiz.de/10008662790
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How today's consumers perceive tomorrow's smart products
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003484946
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Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003415077
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A marketing manager's view on successful high tech launch strategies
Hultink, Erik J. - 1994
Persistent link: https://www.econbiz.de/10013421254