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Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."
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This exploratory research investigates nine individuals participating as specialists in different phases of the invention and new product development (NPD) process in one organization. In-depth interviews were conducted with these individuals, as well as with 17 of their managers and co-workers,...
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The Resource-Based View (RBV) of the firm suggests that assets, and their effective management, should be associated with achieving and maintaining competitive advantage. As the RBV has developed, it has moved toward the idea that difficult-to-imitate learning processes may be the only true...
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"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management...
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