Are customer information systems worth it? : Results from B2B services
Year of publication: |
2002
|
---|---|
Authors: | Zahay, Debra ; Griffin, Abbie |
Publisher: |
Cambridge, MA |
Subject: | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Informationssystem | Information system | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Unternehmensdienstleistung | Business services |
Extent: | 51 S graph. Darst |
---|---|
Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 02,113 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Are Customer Information Systems Worth it? : Results from B2b Services
Zahay, Debra, (2003)
-
A reconceptualization of manufacturers' service strategies
Raddats, Chris, (2014)
-
Creating trust and commitment in B2B services
Gansser, Oliver Alexander, (2021)
- More ...
-
Marketing strategy selection, marketing metrics, and firm performance
Zahay, Debra, (2010)
-
Zahay, Debra, (2011)
-
The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
Zahay, Debra, (2004)
- More ...