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This volume concentrates on the substantive gaps in the IB/IM field and addresses whether these gaps are resolvable with our current theoretical and methodological toolkit. This entails three specific queries about the past and present: Have our theories advanced some combination of explanation...
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This research paper offers insights into the status quo of corporate communications and public relations in Asia and analyzes the political, economic and cultural context in which practicioners operate. As a result of the economic upswing and political opening of Asian nations in the last...
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From a business standpoint, this book examines the limits to globalization, since companies are neither as international nor as open as commonly presented. Scholars of globalization have mainly concentrated on describing the global reach of companies, as well as their outward openness. They...
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