With advancement in new technologies (specifically, Internet and Smartcard technology), small service providers can develop the capability to implement complex pricing strategies, previously enjoyed by only large service providers. Advance selling is one of those strategies. This paper...

Managing inventories is difficult for a seller who faces uncertainty about future demand for its products. Unexpectedly low demand for a product leads to wasted investment in inventory and subsequent markdowns. Conversely, unexpectedly high demand leads to stockouts and the resulting opportunity...

Performance-based advertising is becoming increasingly popular in the online advertising industry, where advertisers pay the publisher only when an “action” (e.g., a click-through or a purchase) is generated by the advertisement. This paper illustrates that adopting this emerging advertising...

Performance-based advertising is becoming increasingly popular in the online advertising industry, where the advertiser pays to the publisher only when an "action" (e.g., a click-through) is generated by the advertisement. We study how the performance-based advertising scheme affects one of the...

In this paper, we examine how firms can leverage reference-group effects (RGEs) in sequential introduction of upgraded products. RGEs arise when consumers engage in social comparisons: leaders desire to distinguish themselves from followers and followers desire to mimic leaders. We find that...

Advances in social networking and mobile technology have significantly increased game developers’ ability to actively initiate and manage social interactions between game players. This paper introduces competitiveness as a new attribute of social interactions. We empirically investigate how...

Product placement campaigns are increasingly hosted in online games such as social network games and mobile games, where game players interact with each other while playing the game. In this paper, we examine the implications of game players’ social interactions for the product placement...

This paper investigates a novel winner-determination mechanism: multiple-winner award rules that are widely used in e-procurement auctions and crowdsourcing sites. We focus on one unique award mechanism in e-procurement auctions, in which the auctioneer (i.e., the buyer) specifies three rules...