The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional...

1. The Olympic system -- 2. Olympic properties and their protection -- 3. Olympic brand marketing system -- 4. Olympic marketing model -- 5. IOC marketing -- 6. Marketing by Olympic Games organising committees -- 7. Marketing by National Olympic Committees -- 8. Marketing by Olympic sponsors --...

Ambush marketing and its possible threat to brand equity has been identified as a key concern for mega sport event organisations and their sponsors. In recent years, international sport federations have sought to leverage the enormous interest in hosting their events in order to make anti-ambush...

More than 99 percent of student-athletes will go pro in something other than sports. This book is for those college athletes, their advisors, and their families. It provides advice and insights for the typical student-athlete on how to navigate the college experience and name, image, and...