Demonstrating high quality theoretical and empirical findings in the areas of Islamic finance, banking, entrepreneurship, insurance, capital market, Islamic leadership, and Halal marketing, this new work includes topics on consumer perception, services orientation, new product development, risk...

Of interest to both academics and practitioners who assist in making Shariah-centric strategies, this work is particularly important as Asia holds a major percentage of Islamic assets in South Asia, Southeast Asia, and the Middle East, with new opportunities opening in Central Asia.

This paper aims to present an analysis of brand elements adopted by Islamic Banks in Pakistan. The research uses the content analysis on the branding elements for five established Islamic banks (IBs) and 14 conventional banks offering Islamic Windows (IWs). Data has been taken from SBP and...