The creative industries consist of profit-oriented enterprises involved in the creation, production, and distribution of arts, cultural, and creative goods and services. Scholars examining the creative industries have largely focused on the characteristics of individual art-entrepreneurs or the...

While most academic research has considered authenticity from the consumer’s perspective this paper proposes and tests a new empirical operationalization of Beverland’s (2005) widely cited proposition that firm-side authenticity is “...partly true and partly rhetorical” (p. 1008). Our...

Current theorizing assumes business models are developed to match firm resources and capabilities to existing market conditions. Consequently, entrepreneurs who successfully introduce new business models that significantly alter existing market preferences and structures are viewed as an...

While the creative industries have emerged as an increasingly important domain for research, very little is known about the organization-level elements that may drive firm success. Using a case study approach, this article provides evidence for a complex reciprocal relationship between the...

While every organization uses design, within their culture, individual organizations differ widely in how they view design, invest in design, manage their design processes and apply design expertise. These differences can be considered in terms of strategic orientation and have important...

This research explores whether the type font used to represent a brand name (such as in logos or packaging) influences consumers’ perceptions of the brand’s personality. Drawing on the semantic influence of type font framework, we conducted three experimental studies involving type fonts...

Research on decision-making by entrepreneurs under conditions of high uncertainty suggests they rely on their unique competencies and adopt resource-conserving contingencies when assessing opportunities. In the context of commercializing disruptive technological innovations, this implies that...

The extant literature provides sound guidance for applying appropriate supply chain strategies to address conventional market structures and supply chain objectives. However, our knowledge of the unique objectives, characteristics, and elements of supply chain development by nascent technology...

Research on supply chain strategy has emphasized the importance of ensuring the supply chain for a product is appropriately aligned with the characteristics of that product and the market for which it is intended. The current study synthesizes theory from supply chain management,...

Firms use repeated partnerships to gain the benefits of shared experience such as improved coordination, collaboration, and adaptation. However, there are downsides to partnering repeatedly, including vulnerability to opportunistic partners upon whom the firm becomes dependent, muted efficiency...